Designing Rafflee from 0 → 1
Building a multi-platform prize-draw product where trust, compliance and conversion had to work together.
Abhishek Pathik
7+ years designing complex digital products across gaming, service, and consumer experiences — from 0→1 products to large-scale redesigns.
Building a multi-platform prize-draw product where trust, compliance and conversion had to work together.
Reworking discovery and information architecture for beginners, regular players and high-stakes users.
Simplifying a dense, information-heavy gameplay interface for faster decisions and better readability.
Making an under-discovered rewards ecosystem visible, understandable and easier to redeem.
A collection of interface design work across food delivery, travel, government, media, and e-commerce — from earlier in my career.
Any problem can be solved through design — it's a matter of keen observation and meaningful research into the people we're designing for.
Data reveals what is happening; empathy explains why. I trust both, and treat them as partners rather than opposing forces.
The best ideas rarely come from working alone. I thrive in co-creation with engineers, PMs, and stakeholders, where different perspectives sharpen the outcome.
A lifelong learner — constantly exploring new tools, trends, and practices to keep solutions fresh and future-ready.