Amplifying Zillion Coins on BharatPe

Business goals

Feature visibility

Increase discoverability of Zillion Coins in the primary user journey so it becomes a recognized part of the BharatPe ecosystem.

Educate the user base

Close the knowledge gap with clear, visual entry points explaining Zillion Coins versus traditional cashback.

Gamify the experience

Drive daily active usage by turning routine payments into an engaging, reward-driven habit.

High-value actions

Use Zillion as a lever to motivate larger transaction volumes.

Optimize redemption

Boost the earn-to-burn ratio — active redemption validates the reward and drives repeat transactions.

User pain points

Low discoverability — users struggle to locate Zillion Coins on the homepage; the feature feels hidden.
Lack of clarity — how to earn and how to spend aren't clearly communicated.
Navigation friction — the Zillion icon led to unexpected sections rather than a dedicated rewards hub.
Broken journey — redirects to external apps during redemption disrupted the experience.
Erosion of trust — an inconsistent, fragmented UI made the program feel less credible.

What users expected

Instant visibility — a Zillion balance prominent on the homepage, like a wallet balance.
Simplified onboarding — a one-tap explanation of coin value (e.g. 4 coins = ₹1).
Direct navigation — tapping "Rewards" leads to a dedicated dashboard, not a random page.
Seamless redemption — spend coins in-app, without being redirected to unfamiliar external sites.
Transparent progress — real-time trackers showing how close they are to the next bonus tier.

Competitive analysis

Reward and rebate patterns from INDMoney, Navi, Google Pay, and Cred were reviewed to see how other Indian consumer apps surface incentive systems on their home screens.

Wireframes

Low-fidelity flows were sketched for the first-time and repeat user landing states, the onboarding walkthrough, and the rewards hub itself, before moving to high fidelity.

First-time user landing wireframe — First-time user landing

Rewards landing wireframe — Rewards / Zillion Coins landing

Final design

Improving icon visibility through high-contrast placement, and driving engagement through hero banner promotions positioned within the primary viewport.

A prominent Zillion balance tracker in the lower scroll, letting users earn and redeem from a single touchpoint.
Every Zillion touchpoint now routes through a guided onboarding journey explaining the full earn-and-burn lifecycle.
If onboarding is skipped, the Zillion guide stays reachable anytime from the Help icon.

Rewards lobby

Zillion Coin count shown boldly at the top of the lobby.
A rewards nudge offering bonus coins for completing a set number of transactions.
Zillion Plus and transaction history moved to a bold, upfront position.
"Earn" and "Redeem" organized into a tabbed layout to cut down scrolling.
A consistent, modern UI across Earn and Redeem to build trust.